The history of a brand

     Gardenia? I think this brand is very popular among us because it is very common for people especially people who take breakfast in their daily life and people that on diet. Gardenia is popular in many types of bread and the flavour. For example plain bread, butterscotch bread, chocolate bread, and so on. Today, i would like to talk about the history of Gardenia.  

     Gardenia Bakeries (KL) Sdn Bhd (GBKL) is a Malaysian food manufacturing company owned by QAF Ltd. The Gardenia Company operates several subordinates such as Gardenia Singapore and Gardenia Philippines. The Gardenia Bakeries Company is more popular with the "Gardenia" call because the company's main products are bakery and cake.

     Furthermore, in 1969, an American named Horatio Sye Slocumm was sent by International Executive Service Corporation (IESC) to East Malaysia to start a bakery business. He arrived in Malaysia and has bought 35 years experience of bakery business while living in the United States. Then, Gardenia has been established.

     Moreover, Gardenia Bakeries (KL) Sdn Bhd first brews in 1986. In just 4 years, Gardenia Bakeries (KL) has become the most popular bread in Malaysia. After a few years, Gardenia has successfully created quality bakery products that have received a great welcome from Malaysians in particular.

     Besides, Gardenia has established their vision and mision. Gardenia's vision is to be the premier company in the baking and food industry that provides best quality products enjoyed, valued, and loved by consumers. The mision is to provide an assortment of best quality, great tasting, nutritious, and enjoyable bakery and food products that are within sight, within reach, and within the hearts of consumers. 

     Besides, Gardenia has received many achievements and five of it are Best Supplier 2001 in Bread Category, Dairy Farm Giant Retail. In year 2002, Quality Management System, SIRIM QAS International Sdn Bhd and in 2004, National Award for Creativity and Innovation, Malaysian Design Technology Center. Besides, in 2006, they received Consumer Choice Award, Superbrands Malaysia. Lastly, in year 2008, Gardenia has received Malaysian Choice Award, Superbrands Malaysia.

     In a nutshell, Gardenia is the most popular brands especially for bread. It is also a simple food that we can take for our daily life routine such as for breakfast.